ABOUT ME

Hi,

I'm Lenny Abergel, a graphic, UX/UI, and product designer.

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I design clean, smart, and emotionally resonant visual worlds, from screen to print, from intuitive interfaces to branding with character.

 

My work spans digital projects, print, branding, and concept driven creations, always starting with listening, curiosity, and attention to detail.

 

I believe good design stems from a deep understanding of people. My process integrates research, storytelling, and visual refinement, to create experiences that combine usability, emotion, and impact. I also greatly enjoy collaborative work, in my view, good teamwork opens up space for powerful ideas, broad thinking, and truly creative solutions.

 

 My process integrates research, storytelling, and visual order, to create digital products and brand experiences that are intuitive, engaging, and impactful.

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In addition to my design practice, I manage content and digital marketing for two active e-commerce websites that I built and maintain for the brands Lobaiy and Hoshen Electric & Lighting. I’m responsible for content updates, promotions, and alignment with social media strategies. These sites serve as successful and profitable sales platforms.

 

Combining creativity and strategy, I strive to design precise, moving, and useful solutions, from user interface and user experience design to branding and visual storytelling.